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Annual Fairs
Strašilová, Eva ; Kabele, Jiří (advisor) ; Čepelák, Václav (referee)
The topic of my thesis is the annual fairs in the Czech Republic with the primary focus on the tradesmen of the traditional craft goods. The thesis is divided in two parts - theoretical and analytical. In the first part, I concentrate on the characteristics of the annual fairs in connection to the research that has been already done on this topic and then I describe a brief historical context of the annual fair.Subsequently, I explicate the methodology of my research. In the research I opted for the method of analysis of documents, the semi- structured interview with the tradesmen of the traditional craft goods and the informal interview. I analyzed 12 websites of annual markets and managed to interview 13 respondents. The second part of my thesis concentrates on the analysis of the respondents' interviews and to the analysis of documents.On the basis of the data analysis I characterized the annual markets based on their traditions, holding period, the availability of the Internet and type organizer. The next section is devoted to the characteristics of the annual fair from the perspective of sellers. I investigated how markets choose how to learn about them, what is the communication between sellers and organizers, who the competition is, the importance of the family and when is the season for...
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Annual Fairs
Strašilová, Eva ; Kabele, Jiří (advisor) ; Čepelák, Václav (referee)
The topic of my thesis is the annual fairs in the Czech Republic with the primary focus on the tradesmen of the traditional craft goods. The thesis is divided in two parts - theoretical and analytical. In the first part, I concentrate on the characteristics of the annual fairs in connection to the research that has been already done on this topic. Subsequently, I explicate the methodology of my research. In the research I opted for the method of participant observation and the semi-structured interview with the tradesmen of the traditional craft goods. I have attended two annual traditional fairs of crafted goods and managed to interview eight respondents. The second part of my thesis concentrates on the analysis of the respondents' interviews and the notes I have acquired during the stage of observation. On the basis of the data analysis I have identified the primary factors influencing the fairs' success rate from the tradesman viewpoint.The results at hand indicate the importance of the atmosphere during the fair, the quality of the accompanying programme, the selection of offered goods and the frequency with which the fairs are organized. Furthermore, I describe the tradesman community and the relationships between the individual groups. The focus is predominantly on the relationship between...
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Sales strategy of a company
Ballošová, Barbora ; Sato, Alexej (advisor) ; Langpaul, Richard (referee)
This Bachelor thesis is devoted to the sales strategy of the company PRECIZ, s.r.o. in connection to the "Export Strategy of the Czech Republic for years 2012 - 2020''. In the Export Strategy sets the Ministry of Industry and Trade among others the concept of new target markets for the Czech exporters - known as the priority and interest markets. According to the analysis of the sales strategy of PRECIZ, s.r.o., a medium-sized engineering company, I would like to validate the idea that the priority markets given in the Export Strategy of the Czech Republic are not suitable for the company's intentions. Due to this fact I would like to point out the one-sidedness of the Export Strategy which supports especially the export of goods with a high value added, export of investments, know-how and services. Another target of the bachelor thesis is to make a calculation of the markets potential and to specify new potential European Union markets for the company PRECIZ, s.r.o.
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Sales strategy of the firm Jan Becher - Karlovarská Becherovka, a. s.
Darebník, Martin ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
The thesis addresses a sales strategy of a firm in a broader concept. The main objective is to present the company Jan Becher -- Karlovarská Becherovka, a. s., its functioning in the areas of marketing, sales and export and to analyse the current situation of the firm in the context of alcoholic beverages market, distribution channels used and export orientation for the future. The thesis consists of six chapters. The first chapter presents the firm and its owner -- French group Pernod Ricard. There is analysis of the Czech alcoholic beverage market in the second chapter -- characteristics, regulation and categories recognized with their trends are adduced. The third chapter is focused on the market position of selected brands from the portfolio distributed by the examined company. Selected areas of the marketing strategy are compiled in the forth chapter. The fifth chapter analyses the sales channels, sales representatives support and specifics of on-trade and off-trade markets. The export strategy is presented in the sixth chapter. The outcome of the thesis is a critic evaluation of the current situation and processes and a statement of recommendations for areas to focus on while developing plans for coming years.
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The sales strategy of ISIC/ITIC by company GTS Alive
Böhm, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is analyzing sales and marketing strategy by company GTS Alive that is the only company that can issue ISIC, ITIC and IYTC identification cards in the Czech Republic. The author is analyzing current strategy and situation in the student's cards market. In the conclusion, he is proposing new modified strategy for the company.
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